{"id":7077,"date":"2023-12-11T06:00:36","date_gmt":"2023-12-11T04:00:36","guid":{"rendered":"https:\/\/www.arcticnutrition.com\/blog\/?p=7077"},"modified":"2025-03-04T11:57:31","modified_gmt":"2025-03-04T09:57:31","slug":"jussi-laurila","status":"publish","type":"post","link":"https:\/\/www.soluni.com\/inspiration\/en\/jussi-laurila\/","title":{"rendered":"The Finnish Basketball Association \u2013 Jussi Laurila"},"content":{"rendered":"
<\/span>\"Kuvassa
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Interviews<\/a><\/p>\n\n\n\n

The Finnish Basketball Association \u2013 Jussi Laurila<\/p>\n\n\n\n

Susijengi and Soluni are united by the desire to achieve big things<\/strong><\/p>\n\n\n\n

Soluni has signed a multi-year cooperation agreement with the Finnish Basketball Association. The long-standing cooperation now takes on a new and broader form. In an interview with Jussi Laurila, sales manager of the Finnish Basketball Association and product manager of the new Olympic sport 3\u00d73, we discuss the background of the cooperation.<\/p>\n<\/div>\n\n\n\n

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The Finnish Basketball Association and Soluni signed a three-year cooperation agreement<\/h5>\n\n\n\n

\u2013 After small changes, we found a completely new tone for cooperation. I personally feel that the personal chemistry between me and the founder of Soluni, Teemu Penttil\u00e4, matched perfectly from the very first meeting. It is natural that we want to find those people and companies around our operations with whom it is pleasant to cooperate.

According to Laurila, the starting points for renewing the contract and above all for growing the entirety were not very easy. <\/p>\n\n\n\n

\u2013 There were several moments where the people of Soluni could have said thank you, but goodbye to our partnership. Fortunately, this did not happen, and the cooperation continues in a bigger way than ever before, Laurila rejoices.<\/p>\n\n\n\n

\"I am impressed by the attitude of the entire Soluni team and how everyone works towards a common goal.\" <\/em><\/p>\n\n\n\n

\u2013 Jussi Laurila, the Finnish Basketball Association, sales manager<\/p>\n\n\n\n

A cooperative agreement is more than a sponsorship<\/h5>\n\n\n\n

Jussi Laurila is talking specifically about the partnership between the Finnish Basketball Association and Soluni, not just sponsorship, which unfortunately is often combined with sports partnerships. He firmly believes that cooperation is mutually beneficial. According to Laurila, Susijengi can be a tool for Soluni, for example, for growing international operations.<\/p>\n\n\n\n

\u2013 We all understand that we are a rather small nation and market area on a global scale. The international market offers an incredible opportunity for growth, which in turn enables new innovations, investments and product development. In addition, I believe that Soluni's products are the kind that appeal to consumers outside Finland's borders as well, Laurila says.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
Soluni is a good partner for the Finnish Basketball Association, supporting players to reach their maximum potential<\/h5>\n\n\n\n

Jussi Laurila feels that Soluni has exceptionally well understood the value of partnership for its own business, as well as the opportunities brought by the utilization of cooperation. <\/p>\n\n\n\n

\u2013 We want both parties to make and produce the best possible quality in our own industries. In addition, our people at the Finnish Basketball Association's office must, with coaches, help the players reach their maximum potential, and it's great that our partner supports us and the players in this goal.<\/p>\n\n\n\n

\u2013 My superior, our CEO Kati Packal\u00e9n, once taught me that \"If you want to go fast, go alone. If you want to go far, go together\". As in Susijengi, also in Soluni, it has been understood that by working together as a team, bigger things can be achieved than by everyone individually, says Laurila.<\/p>\n\n\n\n

The benefit experienced by the players from Soluni's products measures the value of the cooperation<\/h5>\n\n\n\n

\u2013 An athlete's body is like a vehicle tuned to its peak, and it really matters what kind of fuel is put into the machine. If even one player feels that they have received added value from Soluni's products, the cooperation has been successful, <\/strong>Laurila says.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
The future of Finnish basketball looks bright<\/h5>\n\n\n\n

Susijengi, led by Lauri Markkanen, has long been the flagship of the sport, which can be seen and heard in the media. However, Laurila wants to highlight, for example, the development of girls' basketball, which the Finnish Basketball Association has been working on for a long time. 
Finland has risen to 15th place in the girls' FIBA world ranking. It is a significant achievement in a sport played by 450 million people worldwide. Laurila hopes that this will also help the women's national team to achieve sporting success in the future.<\/p>\n\n\n\n

\u2013 We have a pipeline of home championships in front of us, which we must manage to take advantage of. With the successful championships, our sport has the opportunity to grow even more in Finland. In 2024, the European Championships for boys under 18 years of age will be held in Tampere, and in 2025 Susijengi will play the first group of the men's European Championships at Nokia Arena. In addition, we have applied for the women's European Championships in 2027, Laurila says.<\/p>\n\n\n\n

Laurila's favorite product is the Bilberry Flow energy drink<\/h5>\n\n\n\n

With his wife, Laurila has been allowed to grow up in a family where berries are an inseparable part of the diet and the content of the freezer. According to him, it's great that berries are used for people's overall well-being. Flow's natural ingredients are also praised.<\/p>\n\n\n\n

\u2013 Even common sense already says that consuming synthetic substances cannot do much good for the body. It's wonderful that people are offered options by Soluni that are made from natural ingredients, commented Laurila.<\/p>\n\n\n\n

Laurila mentions Bilberry Flow as his favorite product. <\/p>\n\n\n\n

Read Soluni Flow experiences<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Arctic Nutrition has signed a multi-year cooperation agreement with the Finnish Basketball Association. The long-standing cooperation now takes on a new and broader form. In an interview with Jussi Laurila, sales manager of the Finnish Basketball Association and product manager of the new Olympic sport 3\u00d73, we discuss the background of the cooperation.<\/p>","protected":false},"author":1,"featured_media":7088,"comment_status":"closed","ping_status":"open","sticky":false,"template":"inspiraatio","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-7077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haastattelut"],"yoast_head":"\r\nJussi Laurila - Haastattelut - Soluni Inspiration<\/title>\r\n<meta name=\"description\" content=\"Haastattelussa Koripalloliiton myyntip\u00e4\u00e4llikk\u00f6 Jussi Laurila. 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